Year 2006 BlueLithium in the News

• ECommerce-Guide - November 27, 2006
  Oh Behave: Do Ads Work Best Out of Context?
• Internet Retailer - October 18, 2006
  Serving ads out of context one way to drive up conversions, study shows
• 4hoteliers - October 18, 2006
  Behavioral Targeting: A Win-Win Proposition?
• MarketingProfs - October 17, 2006
  Study: Out-of-Context Behavioral Ads Convert Better
• MediaBuyerPlanner - October 17, 2006
  Study: Out-of-Context Behavioral Ads Convert Better
• WebProNews - October 16, 2006
  Thinking Outside The Context For Ad Targeting
• ClickZ News - October 16, 2006
  Study: Behavioral Ads Convert Better Out of Context
• DM News - October 16, 2006
  Behaviorally targeted ads work better out of context: Study
• Business 2.0 Magazine - September 20, 2006
  Google gets a new ad-versary
• DM News - September 8, 2006
  Behavioral Targeting Spurs Golden Age
• DM News - September 6, 2006
  BlueLithium Hires New President/COO
• San Jose Business Journal - September 5, 2006
  San Jose's BlueLithium Names COO
• AlwaysOn - July 17, 2006
  The 2006 AlwaysOn 100
• ClickZ News - June 13, 2006
  BlueLithium Launches Behaviorally-Targeted Video
• MediaPost Publications - June 13, 2006
  BlueLithium Adds Video To Network
• Online Publishing Insider - June 8, 2006
  Print Newspapers Become Endangered Species As Online Publishing Climbs Food Chain
• ClickZ News - April 26, 2006
  BlueLithium Unveils Behavioral Targeting Tools
• Mass High Tech - March 27, 2006
  Activity puts Mass. in top tier for interactive marketing
• iMedia Connection - February 2, 2006
  Q& with BlueLithium's Gurbaksh Chahal

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