BlueLithium Labs

Founded in 2004 to develop solutions and capabilities for the company, BlueLithium Labs' mission has grown. Today, the team of computer scientists, researchers, engineers and developers is also responsible for providing client reporting and analytics and for conducting primary research.

Reporting

BlueLithium clients have secure access to real time campaign data through AdRevolver, our reporting platform.

In addition, clients receive Insight Reports (visual). These identify the demographic and geographic makeup of campaign responders. Marketers may use this data to help guide their site-specific buys.

Primary Research

BlueLithium Labs conducts research on topics that our clients have identified as crucial to their business. Four times per year, we release a white paper reflecting the most important data produced that quarter. Recent BlueLithium Labs studies have explored such topics as the relative performance of behaviorally-targeted ads served in-context vs. out of context; and the price performance of ads in user-generated content vs. editorially-generated content.

R&D

BlueLithium Labs is also where we develop new capabilities and technologies.

In 2006, BlueLithium Labs developed our streaming video network, the first capable of behavioral targeting. They also developed our data analytics platform and our proprietary behavioral targeting capabilities. In December 2006, BlueLithium Labs introduced MingleNow, the first online/offline social network.

Interested In Learning More?
Contact us and we'll gladly answer your questions.