BlueLithium was acquired by Yahoo in October, 2007. The combined company offers advertisers the #1 Web property and top global ad network in one buy, with no duplicated reach.

BlueLithium was founded in 2004 by a team of experienced online marketers who recognized the potential benefits of marrying disruptive technologies such as behavioral targeting with advanced data analytics for campaign optimization and the massive scale of a global ad network.
The marketplace agreed. Within three months of its launch, BlueLithium was profitable and has remained so since. The company has more than doubled in size each of its first three years. Today, BlueLithium is the fifth largest ad network in the US, and second largest in the UK less than one year after launching there. Based in San Jose, CA, BlueLithium is the largest privately held global ad network, with 10 offices in the US and Europe and a team of 135 talented professionals.
It's one thing if you think your company is great. It's another if the world acknowledges it.
BlueLithium has been named one of the top 100 private companies in America for three consecutive years.
In 2007, the company receiving a commendation as Revolution's Supplier of the Year for 2007, the first ad network ever to be nominated.
And in 2006, BlueLithium was named Top Innovator of the Year by venture organization AlwaysOn. Previous winners were Google, Salesforce.com and Skype. BlueLithium is the first and only ad network to ever earn the award.
Two proprietary technologies underpin our success - AdPath Behavioural Targeting and Selective Inventory Partnerships...
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The team of computer scientists, researchers, engineers and developers is responsible for providing client reporting and analytics and for conducting primary research...
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