Core Technologies

Underlying our ability to deliver maximum ROI for marketers while increasing the value of inventory for publishers is a suite of powerful technologies, all developed in BlueLithium Labs.

Targeting

We provide all major targeting modalities-behavioral, contextual and demographic. One of the capabilities that differentiates BlueLithium from other "next generation" ad networks is our ability to effectively combine behavioral with demographic and contextual targeting within a single campaign.

Within behavioral targeting, we offer a growing number of powerful, elegant solutions.

For Marketers

• AdPath Audience. The application of behavioural targeting that most people are familiar with, this breaks out large, easily-targeted groups of users according to clearly defined behaviours such as "IT influencer," "healthcare decision maker" or "international traveler."
  • Custom Segmentation: We identify a set of behaviours that meet the needs of a specific marketer or campaign, then we create a segment targeting just those who fit the profile. For example, "online poker players," or "lonely hearts." Custom behavioural segments may also include geographic or demographic components
• Premium AdPath Audience. We apply additional audience identifiers such as publisher site analytics, registration data or search query data to create high-performance behavioural segments.
• AdPath Remarketing. One of the most powerful applications of behavioural targeting, remarketing can be used to increase the impact of your messaging and effectiveness of your marketing spend.:
  • Site Remarketing: Visitors to your website are identified as they browse other sites across the BlueLithium network. We serve them customized messages designed to bring them back to your site to upsell, cross-sell or complete a purchase. Site remarketing has been shown to significantly improve campaign performance by over run-of-network targeting.
  • Creative Remarketing: Enables online marketers to control campaign reach and frequency. Also increases brand exposure to must-have audiences during key buying periods.

For Publishers

• AdPath for Publishers. Enables publishers to expand revenue without creating additional content or adding cost.

Optimisation

We combine data from the following sources with sophisticated analytics and advanced targeting to create an audience of 155 million individually-targetable users:

• Behavioral
• Contextual
• Collaborative filtering
• Recency and frequency
• Publisher data
• 3^rd party partner data

Our optimization technology then takes over, making sure each user across our network sees the most relevant ad no matter what site they're on. The technology evaluates each campaign's performance against 14 criteria and adjusts ad serving decisions on the fly.

Interested In Learning More?
Contact us and we'll gladly answer your questions.