Pixel Implementation

Safe and Secure

BlueLithium uses Thawte - certified, HTTPS technology which means:

• It is approved for use on secure pages
• It will not make secure pages unsecured
• It can not be hijacked or misappropriated
• It can NOT be used it to steal user's data
• It is NOT Adware or Spyware
• It does NOT capture credit card data or specific user data.

Simple Implementation

Implementing a pixel is easy

• It's a simple 1x1 transparent pixel
• It can be implemented by anyone who is allowed to edit the website: webmaster, marketing department, etc.
• No IT support required
• BlueLithium can supply detailed implementation guides

Pixels a Challenge?

BlueLithium can 'Piggyback'

• Can work with ad-servers and web analytics partners
• Ad servers
• DFA (Floodlight) and Atlas (Container) tags
• Web Analytics tools
  • Omniture
  • Core Metrics
  • Mediaplex
  • WebSide Story

Privacy Concerns

BlueLithium do not use Personally Identifiable Information (PII) (Personable Identifiable Information is data that can be used to identify or contact a person)

• BlueLithium strictly adheres to applicable laws relating to privacy and best practice guidelines for use of cookies
• Our data is not shared with other organisations
• BlueLithium use third party cookies

Pixel Implementation

BlueLithium can provide pixels which work in HTML, Javascript and flash environments.

• All we need to know is:
  • Secure or non-secure page?
  • Which format required? HTML, Javascript or Actionscript
• Once this information is received and processed, BlueLithium issue a clearly labelled, easy to understand Pixel Placement form for each request

The Pixel Process

1. Agree on audience segments advertiser wants to target
2. BlueLithium will send a pixel placement form with all the pixels and URLs
3. Advertiser implements pixels into the tags of the HTML pages
4. BlueLithium tests the pixels are firing and informs you of any problems
5. Segments dynamically created
6. After 3-5 days, we'll report on impressions available against each segment
7. Upon request, reports are issued showing volume and performance

Pixel Code Sample

<img width="0" height="0" border="0" src="http://media.adrevolver.com/adrevolver/ trace?adpath=99999">

Interested In Learning More?
Contact us and we'll gladly answer your questions.