Products

AdPath Behavioural Targeting for Marketers and Publishers

We target each of our 155M unique users based on their demonstrated interests, then serve the right ad regardless of what site they are on across our network.

Within our AdPath behavioral targeting suite, we offer a growing number of powerful, elegant solutions.

For Marketers

• AdPath Audience. The application of behavioural targeting that most people are familiar with, this breaks out large, easily-targeted groups of users according to clearly defined behaviours such as "IT influencer," "healthcare decision maker" or "international traveler."
  • Custom Segmentation: We identify a set of behaviours that meet the needs of a specific marketer or campaign, then we create a segment targeting just those who fit the profile. For example, "online poker players," or "lonely hearts." Custom behavioural segments may also include geographic or demographic components
• Premium AdPath Audience. We apply additional audience identifiers such as publisher site analytics, registration data or search query data to create high-performance behavioural segments.
  
  
• AdPath Remarketing. One of the most powerful applications of behavioural targeting, remarketing can be used to increase the impact of your messaging and effectiveness of your marketing spend.:
  • Site Remarketing: Visitors to your website are identified as they browse other sites across the BlueLithium network. We serve them customized messages designed to bring them back to your site to upsell, cross-sell or complete a purchase. Site remarketing has been shown to significantly improve campaign performance by over run-of-network targeting.
  • Creative Remarketing: Enables online marketers to control campaign reach and frequency. Also increases brand exposure to must-have audiences during key buying periods.

For Publishers

• AdPath for Publishers. Enables publishers to expand revenue without creating additional content or adding cost.

More about AdPath behavioral targeting...

Selective Inventory Partnership (SIP) for Publishers

SIP provides a new high value revenue stream in addition to your current direct sales and ad network relationships.

Instead of buying bulk ad inventory from publishers, we secure the right to reach certain specific audiences.

The benefit is that SIP increases CPMs on a portion of your available inventory, doesn't affect your relationships with other networks.

More about SIP...

Interested In Learning More?
Contact us and we'll gladly answer your questions.