Selective Inventory Partners (SIP)

Today you rely on a direct sales force to sell strategic ad placements and an ad network to monetize the rest of your site. But now there's a new solution. One that fills the gap between direct sales and traditional ad network buys.

With Selective Inventory Partnerships (SIP), BlueLithium buys audiences from publishers rather than bulk inventory. SIP pays significantly higher CPMs than standard ad network rates, without impacting any of your current relationships.