Web hosting services cannot attract new customers unless they provide webmasters with up to date tools and address their current concerns. Web hosting services could still attract customers by offering affordable hosting options or free hosting just a few years ago, but customers are now looking for additional features, including efficient site-building tools and advanced security.
Most web hosting services have to close after less than a year due to the high cost of offering quality hosting. Web hosts can prevent this from happening by focusing on establishing themselves as a trustworthy source of information on web hosting and website development besides offering quality hosting solutions that include security features and the kind of site-building tools webmasters want.
There is an increasing concern regarding security because more businesses want to be able to provide their audience with safe payment features or do not want to take the risk of having the information they collect on their client leaked. Consumers and businesses are more aware of these problems than ever before due to recent news stories. Web hosts need to invest in safer options and to educate their clients about good practices to keep data safe.
A lot of webmasters want to have access to cloud storing and backup options. There are several services that offer cloud storing and backup independently from web hosting but a web hosting company could take advantage of available server space to offer these additional services. A bundle that includes web hosting, cloud storage space and enough space to backup files would definitely attract more customers.
There is also a strong emphasis on user-friendly interfaces like the one you see in the a small orange review video above. Few webmasters create their pages from scratch and a lot of website owners would rather rely on site-building tools. The interface developed by WordPress is a favorite among webmasters and offering a hosting service compatible with WordPress should be a huge advantage. There are other alternatives to WordPress but customers are likely to choose the platform they are already familiar with.
Customers might want additional tools when selecting a web hosting service, such as SEO plug-ins, free layouts for their website, tracking and analytics tools or site-building tools for the mobile platform. The demand for these features was not as strong a few years ago but webmasters are aware that they need to develop an efficient SEO campaign to attract visitors to their site and know how quickly the portion of Internet users who browse webpages from mobile devices is growing.
Webmasters will not choose a web host unless they feel the service is trustworthy and knowledgeable. Web hosting services can no longer attract a huge number of clients by advertising their low prices and should focus on sharing news and insights relevant to their industry. Webmasters will be more likely to choose a web hosting company that can keep them up to date with the latest tools and trends.
Web hosting companies have to adapt to the growing demand for security features and additional tools. The concerns of webmasters are likely to keep evolving as new issues arise and as they become more tech-savvy.