What is Data?

What do we mean by "Data?"

Collecting, analyzing and smartly applying user data is what sets our performance apart. Therefore we maintain stringent controls over how our data is gathered, used and protected.

Data: What we don't use is as important as what we do use.

We only use anonymous click stream data, tied to a user's browser ID. We don't collect or use any personally-identifiable information (PII). This means we serve ads based on the demonstrated interests of a person using a particular Web browser-yet we have no information on the person themself.

No adware, no spyware.

Furthermore, we don't install any unsafe programs on user systems. BlueLithium data is only captured on standard cookies, the same as those used by online retailers, banks and any other site maintaining user registrations.

What if a user doesn't want BlueLithium using their data?

To prevent BlueLithium from collecting or applying their data, users need only delete their cookies. Because no user data is stored centrally, this eliminates a user from our targeting programs.

Interested In Learning More?
Contact us and we'll gladly answer your questions.